Select Page

Not everyone is a fan of Uber, the technology-driven logistics company that relies on a network of drivers voluntarily using the app. Others have questioned, in detail, whether Uber would actually improve the efficiency of the urban car service industry and improve overall economic welfare. The sustainability of its business model (free registration required) has come under scrutiny. In a previous post, I examined whether Uber is a social impact company.

Using Integrated Investing tools, I expanded my analysis for an op-ed in the Vancouver Observer, evaluating whether Uber would be an impact investment.

Uber does not treat its suppliers fairly and doesn’t “take care of the village,” a concept upon which I’ll expand further, and therefore wouldn’t align with impact investors. If we’re going to invest in innovative companies and useful technology like Uber, we should hold them to treating employees and suppliers fairly.

Read more in the Vancouver Observer.


More tips and tools for evaluating impact investments can be found in Integrated Investing: Impact Investing with Head, Heart, Body, and Soul – available at all major online book retailers.

Download your free 24-page Integrated Investing Toolkit, by signing up to the Pique Ventures newsletter.